Corporate video has skyrocketed in popularity as the most powerful way to connect with customers and employees – and for good reason. Video isn’t just for corporate training these days – video has a place in every communication and branded video is a powerful way to set your company ahead of your competition, engage more deeply with your users, and build loyalty and a strong company identity.

In this webinar you will learn:

• How to add video production capabilities to your toolkit.
• Key factors to consider when designing a video production and delivery infrastructure.
• How storage capability is crucial to a sound corporate video and communication architecture.
• Why workflow is king (and what that means) and you should only consider a proven, complete end-to-end solution.
• Best practices, lessons learned, valuable tips, and more on testing, growing, and continually improving your video support.

 

A veteran of the storage industry, Alex leads Quantum’s media & entertainment strategy. He also founded Active Storage and, before that, drove product marketing for Apple’s storage and server division. To hear him tell it, he prefers to work with those who have an IMDb page.